With 12 years in the industry,and counting– I’ve got more to say than ever.

Young woman with curly hair smiling and posing at a YouTube headquarters with a large sign that says "Made On" and a YouTube logo.
Young woman with curly hair smiling and posing at a YouTube headquarters with a large sign that says "Made On" and a YouTube logo.
A woman with long, curly black hair sitting at a table with a black microphone in front of her, talking. She is smiling and wearing a white top. There is a glass of water on the table. In the background, there is a white cubed shelf with books, plants, and decorative items.
A woman with long, curly black hair sitting at a table with a black microphone in front of her, talking. She is smiling and wearing a white top. There is a glass of water on the table. In the background, there is a white cubed shelf with books, plants, and decorative items.
Jade Beason standing on stage during a presentation in front of a large screen displaying her name and social media handle. She is wearing a white outfit and smiling at the audience, which is visible in the foreground.
Jade Beason standing on stage during a presentation in front of a large screen displaying her name and social media handle. She is wearing a white outfit and smiling at the audience, which is visible in the foreground.

With 12 years in the industry,and counting– I’ve got more to say than ever.

A young woman with long curly hair, wearing a beige top and light-colored pants, is speaking into a microphone in front of a large screen that displays a welcome message for her as the creator host, Jade. The screen shows her photo and colorful decorations.
A young woman with long curly hair, wearing a beige top and light-colored pants, is speaking into a microphone in front of a large screen that displays a welcome message for her as the creator host, Jade. The screen shows her photo and colorful decorations.
Four women sitting on chairs participating in a panel discussion at an event, with a decorated floral backdrop and a large YouTube logo behind them.
Four women sitting on chairs participating in a panel discussion at an event, with a decorated floral backdrop and a large YouTube logo behind them.
A woman with long curly hair, dressed in a white suit, standing in front of a fireplace with two British flags on each side, inside a room with classic decor.
A woman with long curly hair, dressed in a white suit, standing in front of a fireplace with two British flags on each side, inside a room with classic decor.
Woman with long curly dark hair speaking on stage at a conference, holding a remote control, with purple lighting on stage.
Woman with long curly dark hair speaking on stage at a conference, holding a remote control, with purple lighting on stage.

For creators, brands, and
everyone in between

With over a decade of experience in marketing, a combined creator following of over 450,000, and as a member of the Creative Industries Council (UK) selected by the Department for Culture, Media and Sport – my approach to the social landscape and creator economy is from every angle.

(Look, if you can’t big yourself up on your own about page, when can you?)

Part of the reason I do what I do is because I believe that when creators and traditional media work together, rather than in silos, the full power of social-first content is unlocked. I also believe that the future of social media isn’t just on our phones, but woven into the traditional and digital screen industries too. Small screens, big impact.

Illustration of two hands shaking, symbolizing cooperation or agreement.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

A smiling woman with long, curly black hair, wearing a white ruffled blouse, standing in front of a red curtain.

Meet Jade,

If you’re looking for the official bio, it’s here:

Jade Beason swapped her corporate marketing career for life as a full-time creator and multi-business entrepreneur - and hasn’t looked back. After eight years in marketing, she launched her YouTube channel and turned it into a six-figure business within months.

Today, Jade runs multiple ventures: The Creator Project, a digital community helping creators turn passion into profit, and Social People, a social media marketing agency blending cultural insight with data to make content that actually works.

Her work has attracted an audience of over 450,000 creators and entrepreneurs, and she’s hosted events for global giants like Google, Apple, and Meta. Whether she’s on stage, online, or strategising behind the scenes, Jade’s mission is simple: to show creators and brands how they can make social media their superpower & earn an income!

And if you’re looking for the unofficial bio, it’s here:

As well as being a leading expert working across the creator economy, the screen industries, and culture, Jade is a dog lover and a margarita fiend. You can mostly find her in a boujee hotel, a reformer pilates studio, or somewhere with art deco interiors.

How it all unfolded

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Simple line drawing of a brown open file folder with a grid of papers inside.

Behind the Lens

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.

Creator. Public Speaker. Consultant.